Today, as expected, Steve Jobs announced that Apple would offer free rubber “bumpers” to anyone who bought an iPhone 4 in order to fix the problem caused by the antenna’s design flaw. However, Jobs did not promise a hardware fix which would alleviate the problem without marring the phone’s aesthetic.
“We’re not perfect,” Jobs told reporters. “Phones aren’t perfect either,” adding, “but we want to make all of our users happy.”
The free offer is available through Sept. 30, and a full refund will be issued to those who already bought the $29 case. The deal will appear on Apple’s website “late next week,” and if the supply of bumpers runs out, Apple will offer “a choice of cases,” presumably all in the $29-or-less price range.
“It’s very hard to escape the conclusion that there is a problem,” Jobs said, “but that problem is affecting a very small percentage of our users.”
During the Q&A period following the press conference, Jobs did offer an apology to customers: “To our customers who are affected by the issue, we are deeply sorry,” adding, “To those investors who bought the stock and are down by $5, I have no apology.”
Apple opened the event with a jab at the media’s overreaction to the antenna issue, playing a video of Jonathan Mann’s “The iPhone 4 Antenna Song,” which includes the lyrics: “If you don’t want an iPhone 4 don’t buy it. If you bought one and you don’t like it, bring it back … but you know you won’t.”
Jobs announced that Apple had sold more than 3 million iPhone 4s in three weeks, and that it’s been judged the No. 1 smart phone by many publications, including Consumer Reports, who had withheld a “recommended” rating because of the antenna issue.
I DUNNO ABOUT YOU BUT I THINK APPLE SHOUD JUST RECALL THE IPHONE 4 BACK THATS WHY IM STAYING WITH MY 3GS